In case you are not familiar with his work, his credentials: “17” album debuted #2 Billboard Top 200 Albums chart (Aug 2017), “?” album- debuted #1 Billboard Top 200 Albums chart (March 2018). XXXTentacion’s “Jocelyn Flores” - a downtempo contemplative piece w/ 254M YouTube views (Aug 2018) We will focus on the most notorious artist in today’s pop zeitgeist: XXXTentacion (subsequently referred to as “X”). ![]() We’d like to use emo rap to explore two more of these uncommon data sources: Google Trends and Genius lyrics. Of course, these are target variables that will (likely) never be directly measurable, so we look to second-level, proxy variables or unorthodox data sources like the above. We believe the use of relative metrics like listener to follower ratios, “ event decay” or less familiar data sources like Wikipedia help get to what is really the most bankable of variables: curiosity/love of the artist and true fan engagement with their content. Most of the time, it’s just a “who’s got the most” game.Ī major focus of Chartmetric is looking for Music Analytics 2.0…or what we believe will be the next level of our industry’s business intelligence. In the modern music business, professionals are deluged with key performance indicators (KPIs) like Spotify spins, Apple Music playlist placements, Instagram followers, YouTube views…the list never ends. With such non-mainstream sounds and dark themes, it’s less likely that “emo rap” will ever eclipse the power of wedding-friendly Ed Sheeran ballads or clear-the-dance-floor Bruno Mars party joints…so searching for who has the most followers/streams/views might not be the best way to gauge such content. “I’m in pain, wanna put ten shots in my brain / I’ve been trippin’ ‘bout some things, can’t change / Suicidal, same time I’m tame / Picture this, in bed, get a phone call / Girl that you f*cked with killed herself” - Jocelyn Flores by XXXTentacion All are empowered with social media reach. Some are completely independent artists, some with a label. Many of them draw influence from early ’00s punk and alternative rock bands- Foo Fighters to Chief Keef and Kid Cudi (Chicagoland’s Juice WRLD), as well as Nirvana, Papa Roach and the Fray ( XXXTentacion). Its artists typically make beats with software and upload directly to sites like SoundCloud or YouTube. It does not store any personal data.Genius’ breakdown of “emo rap” (Sept 2017), here focusing on the late Lil PeepĮmo rap, SoundCloud rap. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. ![]() The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Lyrics: Drake, Boi-1da, The Beat Bully, Nineteen85, Kenoe, Tim Gomringer & Kevin Gomringer Music: CuBeatz, The Beat Bully, Nineteen85 & Boi-1da They heard it, but they wasn’t hearin’ it You try to give ’em your side of the story ![]() So don’t play with my money this summer, I’m serious The chain too heavy to tuck it, I’m serious My enemies wanna be friends with my other enemies ![]() I just hit a lick, I got to hit a next oneīut I’m Young Money, got it written on me
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